The Power of Print, for Canon and Grey Worldwide. This was a dream job- I spent a week in Sonoma and Napa counties creating images that tell the story of Wine Country through the five senses. The project culminated in an experiential, interactive pop-up gallery show hosted by chef Tyler Florence in San Francisco to launch Canon’s new Pixma Pro printer. In an age of endless digital media, it was lovely to see big, beautiful prints of my work, and to have viewers experience the images in a more tactile way. I’ve never had an ad job with so much creative freedom - we had one conference call, I texted a few behind the scenes images from the road, and I loved their final edit. Thank you Grey! I owe a lot of the success of the images not only to this creative freedom, but to frequent collaborator, stylist Christine Wolheim. Christine and I work together really intuitively- we wanted to stay far away from the expected wine and cheese shots to create moody, sexy, textured images. The other key player was my friend Colby Eierman- we shot his orchard book together a few years ago, and he manages some of the most impressive gardens in Wine Country. Colby set us up to shoot and harvest from the gorgeous Stone Edge Farm, and biodynamic winery Benziger. As good looking as his gardens, Colby modeled for us too. Thanks to my friend Christy Power, who is deeply involved in Sonoma’s food and wine world, we also shot Sonoma’s oldest vines at Bucklin Old Hill Ranch. Many thanks to the great team that made this shoot so fun and rewarding.